Tracking Leads
As a marketer, you need to make your company known. That’s why you run advertisements, work on your website, and send emails. As a result of these efforts, clients usually reach out to your sales team. But how can you track this? You need to track the leads generated through the marketing team, but you don't know how to keep track of them.
Not monitoring leads like that results in leads slipping through the cracks. All the hard work done by your sales team is worthless when you're faced with a huge number of bad leads.
So what to do? Lead Tracking, that’s what you’re looking for.
Wondering how you can track incoming calls? Check out this for reference.