With ChatGPT quickly surpassing 100 million users in just a couple of months, AI content strategy has grown in popularity among many business owners, content creators, and even huge companies, such as Netflix, Google, and Yahoo.
With just a little help from artificial intelligence, the process of creating content turns into a breeze. Trying to come up with new ideas for new content every day takes away time from the optimization process of the website. Relying on AI content strategy lets you focus on more critical tasks. “But to what extent should you rely on it?”
For many people like me, the overwhelming speed of technology is a bit scary at times. Just think about it, it has barely been half a decade since the introduction of AI and we are already discussing the advantages of creating an AI content strategy.
AI is nevertheless a very hot topic. Its tools have changed the speed of content creation and strategy to a very high extent. Many experts on the topic believe that AI will completely overtake this aspect of work in this decade. This is just another reason to become familiar with the topic.
The main goal of every business when it comes to content creation is reaching new customers, which leads to higher sales. Planning an elaborate AI content strategy that is customized for your audience and is in line with your business plan can greatly improve conversion rates and sales.
Now the question is, what is AI content strategy? It simply means using artificial intelligence to cover many parts of content creation, content management, and distribution. It optimizes targeting the audience, and results in better audience interaction.
Imagine your website constantly being optimized and updated to the latest content by artificial intelligence. No worries about today’s subject or grammatical mistakes. Long hours of reviewing your content can now be spent on other tasks, improvement of the website and the business in general.
There is a reason we emphasize short-term AI content strategy, to make a distinction from the long-term AI content strategy. However, before we get to all the differences and considerations, let’s talk about the benefits of AI content strategy.
AI assists in finding well-performing content and updates the content strategy according to those insights.
AI examines the data from search engines and popular social media trends that your target audience may find interesting. The only thing you need to do is to describe your target audience and receive the best AI content strategy based on your needs.
Researching SEO keywords and metadata has greatly grown in popularity. AI can easily provide you with meta titles, related headlines, and even meta descriptions. Although the results might not always be 100% satisfactory, it beats researching all that data on your own.
This is one of the best benefits of a short-term AI content strategy. By accessing the vast amounts of online information, that is about your target and current customers. AI inspects many of their aspects and information.
By inspecting data such as search preferences, needs and interests, and many other factors, AI can provide you with various methods and plans to personalize your content and relate to customer needs.
Using the AI’s power of analysis, you can even determine the best time for content distribution. Examination of your content and different platforms on which you share your posts allows AI to schedule the best time for maximum interaction and also the top trends you can use.
Different designs, structures, and content that best fit your target audience are another aspect of AI content strategy. AI can create many variations for you to test, analyze, and find the best one that suits your needs.
What better way to engage and interact with your customers than to have a chatbot? It can solve their problems in real-time and is always a good addition to have next to your customer support and Q&A section for those who don’t want to search an entire page to find an answer.
After considering all the benefits of using AI for content management. It is time to also mention the downsides of using AI content strategy. The distinction between the terms short-term AI content strategy and long-term AI content strategy should help you realize that there are several differences between the two methods.
One of the key elements of AI content strategy is the window of opportunity it creates to get ahead of the competitors. There are without a doubt many who still don’t believe in the power of AI and using it to create content. While they are still in denial, it might do you well to create a lot of traffic before they join the show.
Creating a post in under 5 minutes. Using AI in content creation and distribution is very tempting because of the speed it provides. AI bots such as Mid Journey, Bing, and many more have taken this a step further by creating art and images in a matter of seconds.
Whether you’re a fan or a critic, you must admit the comfort AI provides in content creation is second to none. You just have to be sure to avoid getting flagged by Google by editing the AI-created content and adding that human quality!
The problem is that the content and topics created by AI share many similarities. Readers will be drawn to the highest-ranking content but there is nothing there to make them stay. Given enough time more competitors with higher budgets and better SEO teams will take over. Those who put time into their content.
Another one of the challenges of AI content strategy is its ease of use. Most of them are free and everyone has access to it. This means that whatever you can do, your competitors can do as well. This takes away the voice and the personality of your content which, in turn, decreases customer loyalty and trust.
The wide access of people to AI eventually leads to a lot of content being reproduced and regenerated. It’s basically the same copy after copy with a few minor changes. This is why it’s much better to use AI to get a general idea about our topic, not to just copy and paste whatever content AI generates for us.
I need you to consider something very important. AI cannot replace human writers just yet. The advantages of long-term AI content strategy are far less than its disadvantages, especially if you completely ignore the role of humans in content creation.
One of the main components of an effective AI content strategy is editing and reviewing the content produced by AI. Content can seem a bit robotic and tasteless at times hence the name “artificial” intelligence and we need to add the human touch to keep the customers around.
There is a reason why comment sections exist. Interaction with the audience is the key to finding mistakes. If you ever wondered if using AI has lowered the quality of your content, just check the comment section, I promise your audience will let you know.
Your customer must know your style. The strategy of your messaging and the range of topics and subjects you cover must maintain a certain authenticity. No matter the method of AI content strategy, consistency, and uniqueness is the key.
Following the previous tip, being relatable is a key factor for customer attraction. Sharing life experiences from yourself and others and your opinion on certain products and services can help you decrease the monotonous robotic style of AI content.
A lot of people agree that the future of content creation is AI. However, it is not here yet. So make sure that the role of human creativity is not removed, but elevated, through methods such as editing, analyzing, and adding to the content.
In a nutshell, there are several different ways to optimize using AI for content creation. However, there are many factors to consider in AI content strategy when you plan to use it for the long term. Considering these challenges and obstacles is a must if you plan on using AI for your content.
Stepping away from the good side of using AI content strategy, there are a couple of things that make this method seem a bit risky and even useless in the long run. Many believe that we cannot yet use AI for a long-term solution and there are many reasons why.
I believe this to be the misconception that all AI users share. The meaning of the content is just as if not even more important than the looks. To achieve success and reach your goals, you must produce high-quality content that aside from being well-written, engages the audience with new perspectives.
The evolution of AI in recent years, especially in the marketing and advertising world has allowed many investors and large companies to dedicate a special budget just for this aspect of their marketing campaign. What we now call analytics and tracking for AI content strategy.
But what exactly is this? It is just AI analyzing the data and insights of the users and helping the marketers make the best and most practical decisions. It allows businesses to understand the behavior and tendencies of the customer and find out what they want next.
AI understands the pattern of a compilation of data, ranging from customer preferences, trends, needs, and any data that can provide a better understanding of the users’ needs. It can also perform an analysis of your pages and provide you with useful information and insights on how to make your campaign perform better.
Nothing is, however, without flaws. A good relationship with the customer is important for every business, and this is where human interaction is needed instead of AI. The algorithm can also be biased and have a poor sense of cultural or ethical traditions, which might upset some customers.
The bottom line is that AI content strategy is an effective tool for tracking customer behavior and finding out what is the best step for your business. You need real humans to interpret the data and understand the context. We can’t replace human touch with AI, at least not yet.
Finding the right balance in AI content strategy is the key to successful content creation and an equally impressive marketing campaign. It is important to be prepared for the future, which is undoubtedly AI, and it will keep on advancing so we need to make sure we don’t fall behind.
It is a huge opportunity and an equally threatening situation. Failing to adapt before competitors means losing advantage, conversion rates, and much more. While AI is still in its formative stage, finding the best strategy that works for you can be the giant leap you need in growing your business.
Here at Top Organic Leads, we understand this great opportunity and we help our clients apply the best and most efficient strategy for their business. Expertise in SEO and digital marketing allows us to have a wide range of tools in our arsenal. Equipped with both human and AI implementation, we can lead your business to success.
We will help your business get ranked on Google with a special pay-per-lead system, which brings the risk of your SEO campaign to a minimum.
