As a local business owner, in this age of googling and AI-powered search, you should constantly keep up with the new strategies and techniques in local SEO marketing to generate more leads and stay ahead of the competition.
Google and other search engines are making the search results more personalized for the users to make better suggestions for them. Especially, since last year, with the help of AI.
Now, considering all these recent changes in search engine ranking,
what SEO marketing strategies you should adopt to be discovered more often by local customers in 2024?
In other words, what you should do so that Google suggests your business to local consumers when they’re searching for related products and services?
Here, we’re going to put it simply and recommend 5 main factors to focus on for successful local search engine optimization in 2024. This may take less than 15 minutes to read but can paint a clear picture of your future SEO and marketing path.
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As you know, local SEO optimization includes different aspects each of which plays an important role in making your business drive more leads. For example, managing Google My Business account, targeting local keyword research, on-page optimization, local link building, mobile optimization, etc.
However, to make the best out of each of these SEO & marketing components, you should set clear goals and leverage them effectively to meet your goals.
So, instead of just listing the new trends and changes here, we’ll define 5 main goals for your local SEO marketing in 2024 and give you some tips and techniques to accomplish them.
These goals include
Let’s go over them one by one.
Obviously, if you’re not discovered easily by the consumers, you won’t get any leads through your local SEO marketing. Given the smartphones, people have gotten used to googling every service/product they’re looking for on the go.
So, to beat other rivals in the same area, you should always make sure your business is among the top in search results. How?
You must have a verified and optimized Google My Business (GMB) listing with accurate and up-to-date information about your business.
A good GMB not only provides the info potential customers are looking for (such as phone number, working hours, address, etc.), but also allows users to see reviews by your actual customers and trust your products/services more easily. Plus, they can find you by keywords containing location-related words, such as the name of the city or neighborhood.
Read GMB Optimization Strategies in 2024 to learn simple techniques to rank higher.
As more and more people use cell phones to search on the net for information, you should also make sure your website is mobile-friendly, otherwise you’re going to lose more potential leads than you can imagine.
Besides, when it comes to ranking higher in Google search results pages, being optimized for mobile devices is a big determining factor. So, you should see mobile SEO optimization as part of your local SEO marketing strategy.
Learn The Secrets of a Mobile-Friendly Site here.
Google Analytics and, nowadays, AI-powered tools based on Large Language Models, can help you to find out what are your customers’ common queries, interests, preferences, and needs.
Based on this information, you can create/enhance your website content (blog articles, images, and videos) to be found by users when searching for related keywords. Also, you’ll get insights into new trends and can improve your products and services to meet the new demands.
The other important goal is to establish a business website that is trusted and credible in your line of work.
This is important both for the users to be able to trust the content created by you (and eventually your products/services) as an expert, as well as for search engines to recognize your website’s credibility and authority to rank you higher in search results.
To build relevancy and authority, you should prioritize
Simply put, you should make sure when potential customers or loyal customers visit your website, they don’t get confused and frustrated and can quickly access what they’re looking for.
Here are some tips to keep in mind:
Create content that engages the users for a long time. This includes text, images, and videos.
The time users spend on the content signals the search engines that it’s valuable. This improves your website overall rank and credibility. When creating content,
Why are we doing all this? To increase conversions of course! As you may have noticed, these goals are not separated. All of them affect each other and ultimately your business’s success.
Please note that getting more organic traffic is one thing and convincing the leads to take action and become customers is another.
Below, you can find some concluding tips on how to increase conversion rates with your local SEO marketing techniques. Some of them have already been discussed above.
Invest time, energy, and money (if necessary) to create compelling content. Don’t count on AI-generated content so much. Read Short-term and Long-term Benefits and Challenges of AI-Generated Content for more information.
Overall, having strong technical SEO support and putting your customers’ needs above all are the first steps to gaining organic leads through SEO digital marketing in 2024.
People are relying on artificial intelligence and search engines to find reputable businesses these days. That’s why, if your brand doesn’t get positive interactions from customers and credit from search engines, it’ll be difficult to count on this kind of free marketing.
Our accomplished SEO professionals are answering some of your most common questions about local SEO marketing.
The answer isn’t straightforward because it depends on many factors, such as
But, on average, it’ll take 3 to 6 months to start generating high-quality organic leads from your SEO marketing.
Yes. There are some general tools, like Google Analytics and Google Search Console, to get insights into your website’s performance, the potential issues, and your visitors’ behavior. Besides, you can use more specific tools designed for local SEO optimization, such as Moz Local, BrightLocal, and SEMrush. They help you manage your online presence across different platforms, track your local search performance for specific keywords, and much more.
Yes. Especially since the second half of 2023, Google started valuing real people’s experiences as useful content. That’s why, when you google something, you first see blog posts and people’s comments on social media, such as LinkedIn, X (Twitter), Qoura, Reddit, etc. near the top of the Google search result page. It’s true also for your GMB and your brand’s page on social media. The more people interact with them, the more valuable and credible your brand will become (as far as Google is concerned).
What’s more, nowadays people are using social media a lot and it’s an opportunity for all kinds of businesses to promote their brands, get in touch with their target audience directly, encourage their engagement, and generate leads.
At Top Organic Leads, you can have local SEO services and pay only for the actual leads you get. With this Pay-Per-Lead SEO service, you don’t have to worry about losing your money on ineffective marketing strategies. Call 971-248-0953 for further information.
