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WordPress vs. Next.js - Which Route Should You Go

For many years, Word Press sites have dominated the internet. But are they the best choice if you're serious about your online marketing? The answer is no. Instead, build your site using Next.js.

Top Organic Leads Team

Top Organic Leads Team

2 min read

Let’s compare WordPress and Next.js side by side, since they are used in the same field and sometimes have overlapping purposes, but they are radically different.

What They Are

First things first, what are Next.js and WordPress anyway?

  • WordPress: It's a content management system (CMS) used to build websites and blogs. It’s user-friendly and powers over 40% of the web. You don't need much coding knowledge to develop a website with WordPress.

  • Next.js: This one's a React-based framework used to build modern and high-performance web applications. It takes a developer to do the job. Next.js is built for speed, scalability, and customization.

Let’s Compare

To choose the best platform for hosting your website, you must know how WordPress and Next.js are different. Let's dive into the main areas these two the main areas these two differ:

1. Ease of Use

  • WordPress: WordPress is very beginner-friendly. You can launch a site with themes, plugins, and drag-and-drop builders (like Elementor); all without a line of code.

  • Next.js: Using Next.js requires programming knowledge. Therefore, it’s best suited for developers and technical teams.

2. Performance

  • WordPress: Using WordPress, your website’s performance will be dependent on hosting, themes, and plugins. With too many add-ons, sites can become slow. That’s why your website requires speed optimization.

  • Next.js: Next.js is built for performance out of the box. It supports server-side rendering (SSR) and static site generation (SSG), which makes the created websites faster and more SEO-friendly.

3. Customization

  • WordPress: Customization is made through plugins and themes. Yes, that’s easy, but it can be limiting if you want very unique functionality.

  • Next.js: Using Next.js, you have full customization freedom, since you'll be coding from the ground up. So, it’s perfect for complex and unique websites.

4. SEO

  • WordPress: WordPress has good SEO plugins (like Yoast or Rank Math). So, it's easy for non-developers to optimize pages.

  • Next.js: Next.js has excellent potential for search engine optimization thanks to SSR and SSG. However, it requires manual setup and developer knowledge.

5. Cost

  • WordPress: WordPress has a lower upfront cost. Hosting, plugins, and themes are mostly free. It's great for small to medium-sized businesses.

  • Next.js: Next.js has a Higher development cost since you’ll likely need a developer. It's better if you have startups, SaaS, or enterprises.

Here's a chart depicting all the differences and similarities between these two:

FeatureWordPressNext.js
TypeContent Management System (CMS)React-based web framework
Ease of UseBeginner-friendlyCoding required
PerformanceDepends on hosting/plugins; can be slow if overloadedBuilt-in speed, highly optimized
CustomizationPlugins & themes (easy)Highly customizable with code
SEOEasy with pluginsExcellent, but developer setup required
CostLower upfront costHigher cost
Best ForBlogs, portfolios, small-to-medium business websitesScalable apps, enterprise sites
CommunityMassive community, thousands of themes & pluginsGrowing developer community

The One You Should Choose

  • Choose WordPress if you want a blog, portfolio, or business website. These siters are typically fast, low-cost, and easy to manage without coding.

  • Choose Next.js if you need a high-performance and fully customized website with advanced features.

Top Organic Leads' Approach

At Top Organic Leads, we have an experienced team of developers who bring their expertise to build the greatest websites for your business. We work with Next.js and deliver highly complex websites with high-quality designs.

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