Throughout my time in the lead generation business, I get one question all the time: What is the most frequent error made by local businesses today? Well, I believe local businesses go down the drain when they can’t attract the right audience. Many spend thousands of dollars on google ads or Meta Ads to attract prospects. But at the end, they get a crappy ROI and a bunch of unqualified leads.
Let’s assume you want to redecorate the backyard of your beautiful house in Los Angeles. You search for garden design providers on Google. The first search result is for a landscaping company in Austin, sponsored on Google. You visit the website, read a few pages of content, learn some helpful info, and leave the website.
Then, you scroll down to a website that isn't sponsored and is on your screen as a result of organic search. This time, when you scroll down the website and read the contents, you say, “Oh, it’s the one!”, and you make an appointment for the next day. What influenced this decision? Well, we can’t ignore the fact that this service provider is located in Los Angeles, much closer to your house than the previous one.
Most people do as you did in this story; we usually look for businesses closer to our neighborhood. So why try to attract people who are far away from you? This is what local lead generation is about: addressing the right audience with the right message at the right time.
What Is Local Lead Generation Anyway?
What Strategies Do We Use in Local Lead Generation?
What Strategies Do We Use in Local Lead Generation?
We know local lead generation is a comprehensive concept. You may not fully know what goes into organic lead generation for local businesses. Don’t worry, we’re here to help you out. As you already know, local lead generation is attracting prospects that are physically close to you. But let’s break it down and see what it actually offers:
Optimizing GBP (Google Business Profile)
Think of it as your online storefront. It shows your name, hours, location, photos, reviews, service areas and all the juicy info a customer needs to say, “Yep, this is the one!”
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Wanna learn more about GBP optimization? Check this article.
Local Reviews
Many businesses owe their popularity to word of mouth. People trust each other. If your neighbor says, “I’ve worked with this agency and it’s been awesome”… BOOM! You suddenly trust that party without even knowing much about them. Your happy customers are your best hype team.
Read more here!
Enhancing Website Speed
Slow websites are buzzkillers, you know that right? In today’s fast-moving world, people won’t wait long for your website to load. 40% of users leave a website if loading time takes more than 3 seconds. Proven data shows every 1-second delay in page load time can reduce conversions by up to 20%.
That’s why we enhance your website’s speed so that it loads in less than three seconds on mobile devices and less than one second on desktop devices. Like blink, and there it is.
Generating Valuable Content
What makes Google love you? You guessed it right, CONTENT! We live in the world of information overload. What makes your content so special that Google and its users choose you over your competitors? After a thorough interview with you as the business owner, we offer gorgeous, high-quality content that stands out from anything else on the Internet.
Wanna read more? Chick this out!
Keyword Analysis
How do you know that the right audience is reaching your website? Well, we use specific keywords to search for any business. Knowing these keywords and implementing them in your content is a great way to align with what your customers search for. This way, you will show up in Google search results when your customers are looking for your service/product. We do a thorough analysis of keywords and provide most-searched ones for your website.
Designing UX/UI
Ever thought that your website could be better? Our UI / UX experts redesign a gorgeous, scroll-worthy website that will make visitors stick around and contact you. Our mobile-friendly design isn’t just pretty; it converts users into leads.
Newport Hair Loss Center (To check their website, click here.) is one of our clients. Here, you can see the previous design of their website and what we designed for them after they joined Top Organic Leads.
[image-5] Previous website design
[image-6] What we designed
Want to know what we exactly do to improve your website design? Check this blog post.
Local SEO
We [optimize your website](https://www.toporganicleads.com/lead-generation/seo/Website Optimization) so you can appear in the search results when someone types “your keyword + your area”.
With the pointed out tactics, we dot the i's and cross the t's, and now your website is a magnet for your perfect match of customers. Once they enter, we make sure they love what they see and if they’re REAL customers, they’ll pick up the phone and call you or send you a message.
That’s the definition of a successful local lead generation strategy, right?
Do I Really Need Local Lead Generation?
Being here already tells that you’re a business owner or a decision maker in your field of work. You’re probably wondering how to generate real high-quality leads for your business. Wanting to make more business and gain a lot of money? We’re here to do just that.
Our team of experts not only understands the nature of your concerns but also offers comprehensive solutions to resolve them. Our services are a tailored package of everything that works best for you. How do we know that? Oh, let’s dive deep into our lead generation process and prove what we know with actual evidence.
Here is another example of a successful client that recently made the bank… Once more, for client protection, we cannot share the number of leads data, but take a guess based on what you see here.
Just in the past year, Auto Glass Sloutions increased in Google ranks to the #1 spot in a VERY competitive market:
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This has resulted in incredible impressions, traffic and leads improvement for Mr. Roshandel’s business:
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In the past year, the impressions to the site increased by 1,122% and traffic has increased by 644%:
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Partner up with us to make new leads!
Call now to consult with our digital marketing experts.
Compare All Your Options?
We totally understand it. You’re purchasing services from a free market, and you have tons of options. It’s so difficult to pick the best alternative when you’re in a busy market with a lot of pitches and tones offering their own products.
That’s why we broke down the details of all the services provided by companies that might be similar to or very different from us. You can choose your preferred option among these three services (Top Organic Leads is always on the table, by the way).
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SEO Companies
There are a lot of companies that provide SEO services for your business. SEO's ultimate goal is to increase your website’s visibility and rank in Google search results. These are achieved by optimising My Google Business Profile, redesigning your website’s structure, increasing its speed, and creating reliable content with keywords. Black-hat techniques are often used to speed up the process - which will be short-lived. Let’s go through all the details in the SEO approach and see what's what.
Advantages:
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Search engine optimization is a huge investment for your business. You’ll spend money and energy on that right now, and you may see results in the long run. It means that even if you stop funding SEO strategies, the ones you already employed will still work (of course we’re talking about the white-hat ones).
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It works on how your brand is represented. You will be accepted as a reliable source for Google and its users.
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The more you work on SEO, the more traffic you’ll get. If your sales team is working well, you’ll have higher conversion rates in the long run.
Disadvantages:
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Even the best SEO company can’t guarantee the first rank on Google searches. They don’t come over and say you’ll have ten more customers by the end of the month. In other words, SEO services don't necessarily lead to actual customers.
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Working with SEO companies might cost you a lot. Quality SEO isn’t cheap, and some agencies charge thousands per month.
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SEO takes plenty of time to show results. Many agencies ask for three to six months’ contracts or longer.
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Standard Lead Generation Companies
Basically, lead generation companies build websites in a specific geographical area, work on the website to move it up the list in Google search results, and then they attract prospects (doing SEO for their own brand).
These prospects will be sold to you as potential customers, aka leads. You could contact these leads and convert them into real customers.
Advantages:
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You pay precisely for a certain number of leads. You know exactly what you give and what you get.
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Once you make the payment, you have a list of potential customers in your hands. Unlike SEO, it doesn’t take a lot of time to show you actual results.
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You don’t need to chase leads; the lead generation companies have already outreached for you. It saves you a lot of time and energy.
Disadvantages:
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The same leads that you have are also sold to your competitors. You must thrive in the cruel competition.
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These leads didn't request a call from your sales team. They might just hang up, because they don’t know you. Even worse, they can report you as scammers. There’s even a possibility of legal risks.
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Lead generation companies don’t advertise your brand. Leads don’t know who you are; they don’t even know that you exist.
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The leads aren’t qualified customers. They might be uninterested in what you offer or may be looking for a business similar to yours, not exactly yours.
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Google Ads
Business owners are mostly familiar with Google ads (formerly known as AdWords). You can always spend money on different ads that could attract customers. These ads can be displayed in Google search results, Gmail, or YouTube. Here are the pros and cons of Google ads:
Advantages:
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Ads capture users while they're actively searching for a product or service. These people are more likely to make a purchase.
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When you’re paying for ads, you see actual results immediately. Once your campaign is live, you’ll get clicks. While this could take some time for SEO to lead to results.
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If you have a local business, you can optimize your ad for nearby customers.
Disadvantages:
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Google ads can cost you a great deal, especially if there’s a lot of competition in your area of work.
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In Google ads, you pay for every click. Yet, not every click is a potential customer. Many click on your ads out of curiosity, take a look around, and leave promptly. Some even clicked on your ad link accidentally. And unfortunately, your competitors might use persons or robots to click on your ads to deplete your budget. Still, you must pay for all of them.
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Running Google ads campaigns requires ongoing maintenance. You need to educate yourself on keywords and ad copywriting. You also need to have a compelling landing page, one that will attract visitors. Poorly designed campaigns or those that are not maintained properly will lead to poor results.
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Meta Ads
Have you ever been scrolling down your Instagram when it crosses your mind, “What if I advertise my business here?” I know it’s an irresistible idea, but stop right there! Let's weigh down the pros and cons first…
Advantages:
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You have more control over your audience. You can specifically determine who sees your advertisement and target your audience based on their age, gender, interests, and location.
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There are various engaging formats, such as stories, carousels, videos, reels, lead forms, shopping ads, and more.
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You are provided with real-time performance metrics, such as clicks and conversions.
Disadvantages:
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Meta Ads use a complex dashboard that is usually misleading for beginners.
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There are strict ad guidelines on Meta platforms. It can cause sudden rejections or account bans.
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Users easily ignore ads on these platforms and scroll past them.
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Running Google ads campaigns requires ongoing maintenance. You need to educate yourself on keywords and ad copywriting.
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Paying for Meta Ads doesn’t necessarily bring you customers.
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It's worth mentioning that nowadays AI is a big part of the lead generation business. How? We've discussed it in detail here.
Why Top Organic Leads?
At Top Organic Leads, we offer you everything an SEO company does (plus conversion rate optimization and website speed optimization), but charge you as a lead generation company, by the number of leads. That means you won’t pay us anything if you don’t get any leads or if you get leads you don't approve.
So, one of the advantages of working with us is that you can ensure lead qualification. You can take a customer of ours as an example: Stealth Watch Security in Los Angeles. These guys are running a security company and they train guards to protect their clients’ safety. They have had leads that asked for one time services, like a guard for an event today and only today. We hadn’t charged them for such leads. We only charge them for the leads that sign a long-term contract with them and start an ongoing cooperation, such as those who ask for guards to protect their assets for a year, an everyday task.
So, one advantage of working with us is customizing your campaign to ensure lead qualification.
Plus, working with us, you don’t pay upfront fees. Yup, you only pay for real approved customers once you close a deal. No additional cost, no headache; just more calls.
Final Thoughts
You don’t need millions of clicks. You don’t need to chase leads like it’s 2011. You just need the right audience that will eventually turn into high-quality leads. At Top Organic Leads, we try hard to establish a strong presence for you on the Internet. It’s really important to build brand awareness and let folks see what you’re doing. That’s where progress begins. It will generate more leads for you and increase your ROI. We will ensure you’re in the right place, at the right time, with the right message.
At the end of the day, we make money if you make money.