All data in this case study is real — pulled from CallRail, AWR, GTMetrix, Google PageSpeed Insights, and Google Analytics.
Massoud Farazandeh is the owner of Hood Builder, a Denver-based company specializing in commercial hood installation, HVAC integration, fire protection systems, restaurant construction, and general contracting. In October 2016, Massoud hired Ali Husayni — his long-time friend and our CEO — to help grow Hood Builder through digital marketing and SEO.
At the time, Hood Builder didn't have a professional website. They had a good business, an experienced team, and zero organic presence online.
Phase 1: Building the Foundation (2016–2019)
The first step was building a website worthy of the business. Hood Builder offers a wide range of services — commercial hood installation, restaurant construction, HVAC integration, fire suppression, general contracting — and each service needed its own content, its own pages, and its own SEO strategy.
"Our success as a restaurant service provider is largely due to Ali Husayni and his great team of SEO experts. My business has grown many folds and we rank well above our competition for most of our keywords. We canceled our Adwords — we don't need it anymore. Thank you Top Organic Leads."
It took over six months to build a site that both Massoud and our team were proud of. Then we started the SEO work.
The 2019 Results
By August 2019, Hood Builder's visibility on Google had reached 45.39% — meaning they were appearing in the top results for nearly half of their tracked keywords:
They were ranking on the first page of Google for 80 out of 256 tracked keywords — including high-value searches like "restaurant construction" and "hood installation."
In the 24 months between September 2017 and August 2019, hoodbuilder.com's traffic grew 738%:
Total leads grew from 0 at the start of the project to 97 in August 2019 alone:
The site's conversion rate improved from approximately 5% to over 39% — meaning that out of every 100 visitors, 39 were taking action (calling, submitting a form):
Phase 2: 2026 — Still Growing (and Now in Gemini AI)
That was 2019. It's now 2026, and Hood Builder is still an active client. Organic SEO compounds over time. The authority, content, and rankings built in year one make year three stronger. Year three makes year five stronger. Here's where Hood Builder stands today.
30+ Qualified Leads Per Month
Hood Builder now receives over 30 qualified leads per month from organic search. These are commercial kitchen buildout inquiries, restaurant renovation bids, hood installation requests, and general contracting projects — real business, tracked through CallRail.
#1 on Google for Restaurant and Kitchen Searches in Denver
For "restaurant remodeling in Denver," Hood Builder appears in Google's knowledge panel — the prominent business information panel reserved for Google's most recognized local businesses in a category:
Cited by Name in Google's Gemini AI
For "hood installation company in Denver," Hood Builder is cited by name in Google's AI Overview — the Gemini-powered answer that appears above traditional search results and is increasingly where users get their first recommendation:
Google Gemini states: "Hood Builder: Based in Denver, this highly rated company Hood Builder specializes in commercial hood setups, HVAC integration, fire protection, and make-up air unit installations for restaurants."
This is GEO (Generative Engine Optimization) producing tangible results for a real client. The citation happens because the content, site structure, and GBP signals all work together to tell Google's AI exactly who Hood Builder is and what they do. We built that architecture.
100/100 PageSpeed Score on Mobile
Hood Builder's site scores 100 out of 100 across all four PageSpeed categories on mobile — Performance, Accessibility, Best Practices, and SEO:
The LCP (Largest Contentful Paint) is 2.35 seconds on slow 4G — measured in Chrome DevTools with real network throttling. CLS (Cumulative Layout Shift) is 0:
We're currently in the process of redesigning Hood Builder's site. The new version, built on Next.js, will be even faster.
Results Summary
| Metric | 2019 | 2026 |
|---|---|---|
| Monthly leads | 97 (peak month) | 30+ consistently |
| Traffic growth | +738% over 24 months | Still growing |
| Conversion rate | 39%+ | Sustained |
| Google ranking | Page 1 for 80 keywords | #1, knowledge panel |
| Gemini AI | N/A (didn't exist) | Cited by name |
| PageSpeed mobile | — | 100/100 |
| LCP (slow 4G) | — | 2.35s |
| CLS | — | 0 |
Hood Builder didn't become Denver's leading restaurant construction provider because of a lucky break. It happened because we built an SEO foundation that compounds over time — and we've been maintaining and improving it for nearly a decade.
Learn more about our restaurant design and construction lead generation →
Contact us or call (971) 248-0953
