metaTitle: "Google Business Profile Optimization - Top Organic Leads" metaDescription: "Optimizing your Google Business Profile helps enhance your online presence and attract more customers. That is why we will study GBP, what it is, how it works, and how you can use it to your benefit." h1: "How to Optimize Your Google Business Profile to Attract Customers" summary: "Let's set up your Google Business Profile and optimize it in no time! This will increase your visibility and bring you more customers than ever." keywords: "Google Business Profile, GBP optimization, local SEO, lead generation, business visibility" author: "Top Organic Leads Team" robots: "index, follow" canonical: "https://www.toporganicleads.com/lead-generation/gbp/google-business-profile-optimization-in-2025/" ogTitle: "Google Business Profile (GBP): How to Optimize it" ogDescription: "This article guides you through each step of Google Business Profile Optimization, from adding essential information like your business hours and contact details to optimizing your profile with engaging photos and relevant keywords. With our assistance, you’ll have your profile ready to go in no time! ogImage: "https://toporganicleads.s3.us-east-1.amazonaws.com/google-my-business-optimization-2024-tips-1.jpg" twitterCard: "summary_large_image" twitterTitle: "Optimizing Google Business Profile (GBP)" twitterDescription: "Top Organic Leads help you create a complete profile that enhances your online presence and attracts customers. From adding your business hours and contact details to optimizing with engaging photos and relevant keywords, we’ll guide you through every step. #google_business_profile #gbp" twitterImage: "https://toporganicleads.s3.us-east-1.amazonaws.com/google-my-business-optimization-2024-tips-1.jpg" publishedTime: "2020-08-18T14:11:48.784Z" modifiedTime: "2025-10-20T14:11:48.784Z" readTime: "12 min read"

Without spending a single dime, you can create and optimize your Google Business Profile (GBP) account with 2025 standards.

No matter if you’re running a small shop or a big company, it’s impossible to ignore the effects of a good Google Business Profile or GBP (formerly known as GMB) account on the reputation and profit of your business.

People are now using their smartphones to find any product or service they’re looking for nearby, and your GBP puts your business on the map (literally and figuratively!).

Here is an easy step-by-step guide on how to set up your GBP account and optimize it to rank in the top 3 in your local area. Let’s crush this!

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Set Up Your Google Business Profile Account in 10 Minutes; Easy-Peasy!

No one, in their right mind, disagrees with the fact that GBP has been a game-changer in the world of digital marketing. So, if you haven’t made your Google Business Profile account yet, you’re definitely behind the competition.

Your GBP account is like your store window; it can attract customers and get more foot traffic, but it is accessible to people wherever they are, not just the fortunate passersby. So, your business is discovered by millions. Additionally, these people are actually looking for your products/services.

There are numerous advantages to a Google Business Profile listing. Some of the main ones are:

Setting up a GBP profile is free and simple.
It makes your business more trustworthy.
You can enhance your visibility to local, national, and global customers.
Your potential customers can find you on the go and are easily directed to your place with Google Maps.
It’s possible for people to rate your business and add their reviews.
You can share any updates, such as a change of address or a new service/product.
You can showcase your products and services through authentic videos and photos.
It makes it possible for you to easily check out the competition and try to stay ahead of it.

Now, here are the 10 steps to make your GBP. They’ll get it up and running in less than 10 minutes. To simplify that, we have also provided a visual guide.

Step 1: Where to Start?

To get listed on Google Business, go to the Google Business Profile. If you already have a Google account, great! If you don’t wish to separate your personal Google account from your business account (recommended!), create a new one first, sign in to it, go to the address above, and click on the ‘Manage Now’ button.

Step 2: Add Your Business Name

Here, you should add the official name of your business. We are using an imaginary restaurant in Orange, CA, named My Diner. Type the name correctly and click continue.

If you have previously created a business profile and forgot, typing your business name in the box will show a list of your exact business names. Just select it and click on "manage". Duplicates are not good.

Step 3: What’s Your Business Type?

There are three options here (Online retail, Local store, and Service business), but you can choose one or more. You can be both an online shop and a local store. Or, you may visit your customers at their place to offer your services. Whatever it is, choose the options that describe what you do.

Step 4: Business Category

Choose the category of your business based on your main service/products. You can type in to see some suggestions.

Steps 5 and 6: Address and Location

Add your business's detailed (and correct, not fake) physical address and zip code. Make sure you make it as accurate as possible. This puts you on Google Maps.

To mark your location on the map more accurately, adjust it by dragging and moving the location icon. Then, click ‘Done’ on the map and go to the next page.

What’s more, if you have chosen ‘Service Business’ in step 3, you will be directed to another page to specify the area where you are offering your services. You can select the areas (recommended) or zip codes. These areas must be only a 2-hour drive away from your business location. Otherwise, your GBP account can get suspended.

Step 7: Phone Number and Site Address

Next, enter your correct phone number. And, add your website address if you have one. This is optional. Then, click next to go to the page where you agree to Google Terms and Conditions.

Step 8: Verify Your Business

Here, you need to choose a method to verify your business to show its legitimacy. Your options include:

Recording a 1-to-2-minute continuous video of your business (Film your street and nearby stores to confirm your location. Then, show the inside, your products, tools, and equipment. You must show yourself unlocking the store (or company’s vehicle), film the equipment you use for payment, and documents with the business address on, to prove you’re the owner.)
Phone code (Google calls you at the phone number you provided in step 7)
Postcard verification code (Google sends you a physical code to the address you entered in step 5.)

However, not all the options may be available to you. Google will decide the options you can get. Read the Google guide if you need more info.

Steps 9 and 10: Customize GBP

It’s time to customize your Google Business profile. This includes adding your business hours, messaging options, specific services, a business description, pictures, and videos. You can skip each one and edit later, but don’t skip the important ones, like your services.

At the end, you’ll be offered a $500 credit for advertising your business with Google Ads. But it has its own conditions.

Overall, aim at making your Google Business Profile account as accurate, attractive, and informative as possible. Add a bit of spice with photos and a good description. Moreover, your business will be more reliable if you include correct working hours and contact details. Last but not least, never forget to ask your customers for a review on your GBP account.

Read on for some great tips and strategies for GBP optimization.

GMB Setup

Tips and Tricks for Google Business Profile Management in 2025; Rank on the Top!

To level up your GBP and rank at the top, you should spend some time on it every day. Let’s start with a few things you should do every day.

Log into your GBP every day to check out any new reviews, messages, carts, etc.
Answer your customers’ messages quickly.
It’s a good idea to respond to your customers’ reviews.
Try to update your GBP regularly, for example, once a week, by adding a special offer or a photo.
Check out the competition every once in a while.

Generally, your interaction with customers and the regular activity of your Google Business Profile can help you rank high in Google business listings and enhance your online visibility. However, that’s not all. Make sure you follow the Google business management strategies below.

Choose the Right Category on Your GBP Account

It might seem straightforward to you, right? But not so much!

Some businesses can fall into different categories. For example, in the GBP setup guide above, we chose the category ‘Restaurant’ for our imaginary business ‘My Diner’. But should it be categorized under ‘Restaurant’ or ‘Diner’, or even ‘American Restaurant’?

Choosing the optimal category is essential because it affects your ranking. A good way to make the right call is to cheat off your competitors’ GBPs. It may not be very heroic, but it’ll do the trick.

A Google Chrome Extension, named GMB Everywhere, can help you accomplish this task by allowing you to see the business category your main rivals, who are at the top of the GBP listing in your area, have chosen for their GBPs. Go for it.

Spice Your GBP Up with High-Quality and Geotagged Photos and Videos

Create high-quality photos and videos of your products/services and upload them regularly to your GBP account to help your potential customers get more familiar with what you do and trust you better.

To rank high in Google business listings, it’s highly recommended to geotag the photos and videos in the service area or your location. You can do this in Geotag Your Photos Online.

Customers’ Reviews Go a Long Way

You’ve got a lot of happy customers? That’s great. Encourage them (but don’t pressure them) to rate you highly in Google and write a review to share their experience of using your products and services.

You can ask for reviews verbally, through email or text, CTLs on your social media and website, etc. The more reviews you get, the higher your chance of getting to the top of the GBP list.

But you should also check your profile daily for new reviews so that you can respond to them fast.

Most importantly, respond to negative reviews professionally. Apologize and show you are ready to compensate by offering them solutions, such as free product replacement or discounts on the services.

Optimize Your Landing Pages

Link the services you included in your GBP to their own specific and optimized landing pages. Make sure this page contains the necessary information about the service, how to use it, and your contact details.

Don’t Ignore Your GBP Insights

Simply put, your Google Business Profile account insights and analytics will help you get into the minds of your potential customers. By leveraging this feature, you can understand:

how many interactions your Google Business profile gets,
how your business is found by users (for instance, what terms and keywords, Google search results, or Google maps, and through phones or desktops),
What do they do when they find you on the Google business listing? (For example, visiting your website or getting a direction.),
How many calls, messages, and bookings do you get?
and some other statistics.

This helps you adapt your business to your customers’ needs and implement better marketing strategies.

All in all, you’ll have to invest your time and energy to get the best result and rank in the top 3 on the Google Business profile listing. Don’t rush it and never cut corners. Besides, it’s always good to get advice from professional SEO specialists.

Why Top Organic Leads

Now that you know the importance of GBP in growing your business, it’s time to decide if you want to take it to the next level by unlocking the full potential of your GBP profile.

As part of our local SEO services at Top Organic Leads, our accomplished SEO optimizers manage your GBP profile to attract more traffic and better leads. In no time, you will see that your Google Business Profile account is among the top 3. No kidding! Check out how we’ve helped our clients improve their businesses with a pay-per-lead SEO generation agreement. Always a pleasure!

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