"I'm very pleased with this company so far. Ali and the entire team are both professional and personable. I would recommend them to anyone — except my competition! :)"
The Client
Andrea Gatlin is the proud owner of Hess Studios — a salon suite rental business that rents small spaces to hair and nail specialists. Beyond providing the suites, Andrea takes an active interest in her tenants' success and promotes their services through her main website: hessstudios.org.
Andrea came to us in April 2018. Like many local business owners, she had a website but wasn't getting meaningful traffic or calls from it. Most of her new business still depended on referrals and word-of-mouth — effective, but unpredictable.
What excited Andrea about Top Organic Leads was our model: we don't charge anything until we actually improve her site's performance on Google. She signed the agreement, and we got to work.
The Challenge
Hess Studios was operating in a competitive local market, competing against other salon suite rental providers and individual freelance stylists. The website was not ranking well for the searches potential tenants and clients were running. Organic search traffic was low, and inbound call volume reflected that.
The goal: improve search visibility on Google, increase organic traffic, and drive a measurable increase in inbound calls from both prospective tenants and clients of the studio's beauty professionals.
The Results: 353% More Calls in Two Months
Within just two months of starting the campaign, the results were dramatic:
We improved Hess Studios' Google search visibility from 49% to 63% — a meaningful jump that translated directly into real business outcomes.
In June 2018, the business received 231 inbound calls — compared to just 51 calls in May 2018. That's a 353% increase in call volume in a single month.
Of those 231 calls, 209 came directly from organic search — primarily Google.
Overall website traffic also grew by 27.27% during the same period — from 1,522 visitors in May to 1,937 in June.
What Drove the Results
Two months is a short window for SEO — meaningful results this quickly came from targeting high-opportunity keywords that the site was nearly ranking for but hadn't yet reached page one. By optimizing existing pages and improving the site's technical foundation, we captured rankings that were already close and pushed them into positions that generate clicks and calls.
The call volume increase from 51 to 231 in a single month also reflects the conversion impact of improved rankings. When your site appears at the top of relevant local searches, the quality of inquiries improves alongside the volume — because you're reaching people who are actively looking for exactly what you offer.
What This Means for Salon Suite Rental and Real Estate Businesses
The Hess Studios case demonstrates a pattern we see consistently across local service businesses: the first meaningful SEO wins often come faster than expected, because there's typically a gap between where a site's content quality is and where it's actually ranking. Closing that gap quickly is where we start.
The 353% call increase in month two isn't the ceiling — it's the foundation. As the campaign matures, rankings strengthen, content expands, and lead volume continues to compound.
If you run a salon suite rental business or a similar property-based service, see our full approach to salon suite rental lead generation or contact us to discuss your market.
Call (971) 248-0953 to get started.