All data in this case study is real — pulled from CallRail and Google Analytics.
Shawn Dewitt is the owner of Sir Auto Glass, an auto glass repair and replacement company serving the Pacific Northwest. He started working with us in February 2017.
At the time, most of his new business came from referrals and paid ads. His website wasn't generating meaningful organic traffic, and he had no real SEO strategy. He was a solid operator who was completely invisible online.
We changed that.
Year One: 381% Lead Growth
We rebuilt Sir Auto Glass's digital presence from the ground up:
- Website redesign and speed optimization — a fast, mobile-first site that loaded quickly and was built to convert visitors into calls
- Local SEO — optimized for the specific searches auto glass customers in his service area were running
- Google Business Profile — set up and optimized to rank in the local map pack for "auto glass repair near me" and related searches
- Content development — service-specific pages, location pages, and educational content targeting the searches his best customers use
By August 2019, Sir Auto Glass was receiving 255 leads per month from organic and GBP sources. Compared to the same month the year before, that's a 381% increase in monthly lead volume.
The Compound Effect: 925% by 2023
Organic SEO compounds. Unlike paid ads — which stop the moment you stop spending — SEO rankings build on themselves. The authority, content, and links you earn this month make next month's rankings stronger.
By September 2023, Sir Auto Glass received 759 leads in a single month.
That's a 925% increase over where they started — from organic search alone, with no paid ad budget required.
The Website Rebuild: Speed = Rankings = Leads
Partway through the campaign, we rebuilt Sir Auto Glass's website with a focus on performance. Auto glass customers are often searching in urgent situations — they've got a cracked windshield and need someone today. A slow-loading website costs you calls.
We rebuilt the site on our Next.js stack, optimizing it for Core Web Vitals and mobile performance. The faster site didn't just improve user experience — it improved rankings. Google rewards fast, mobile-friendly sites. The rebuild contributed directly to the continued traffic and lead growth seen through 2023.
The Proof That Organic SEO Is an Asset, Not an Expense
Auto Glass Solutions Inc. is a different client story worth sharing here. We ranked them #1 on Google for their primary keywords. For personal reasons, they eventually left and stopped their SEO campaign.
Here's what happened next: their traffic dropped significantly. Their rankings fell. The leads that had been coming in consistently — without them having to pay for each click — dried up.
This is the most important thing to understand about organic SEO: when it's working, it's an asset that generates returns every month. When you walk away from it, the market moves on and competitors fill the positions you vacated. It's much harder and slower to rebuild than it was to build in the first place.
The companies that stay consistent — like Shawn at Sir Auto Glass — see compounding returns over time. The ones who stop see compounding losses.
What the Sir Auto Glass Campaign Tells You About Your Business
If you run an auto glass company — or any local service business — and you're not generating consistent organic leads, the question isn't whether SEO can work for you. The question is how long you want to wait to start.
The 925% lead growth that Shawn saw didn't happen because of a single viral moment or a lucky ranking. It happened because we built a solid foundation — website, content, GBP — and improved it consistently over years.
Learn more about our auto glass lead generation approach or contact us to discuss what a campaign would look like for your market.
Call (971) 248-0953
