A patient considering veneers or a smile makeover has already made a decision — they just haven't chosen a dentist yet. That decision happens before they ever pick up the phone. They search Google, read reviews, look at before-and-after photos, and decide who feels like the right fit. If your practice isn't showing up when they search, someone else is getting that call.
We've been helping dentists win that search for over two decades. Our founder, Ali Husayni, has spoken at the American Academy of Orthodontics (AAO) and the American Academy of Cosmetic Surgery (AACS), published 200+ articles in dental trade publications including Progressive Dentist and Aesthetic Guide, and written three books on digital marketing for medical practices. This isn't a side project. Dental and aesthetic marketing is something we've been studying and practicing for years.
Our model: we invest in your campaign — website, content, SEO, GBP — and earn a percentage of the new patients we bring you. $1,000 setup fee, $200/month for call tracking, hosting, and analytics. No retainer.
Dr. Brusky — 85 Leads From Google in One Month
Dr. David Brusky inherited his father's dental practice and wanted to grow it through Google. He'd tried other SEO companies before us and been disappointed. After signing with us in 2015, the results were different.
That's 85 leads from Google in a single month — documented in Google Analytics. We also redesigned his website for speed and conversion. The result: a site that loads in 1.1 seconds on desktop and ranks for his most competitive cosmetic dental keywords.
Over time, his monthly leads doubled. His organic traffic multiplied. Not a one-time spike — a sustained upward trend built on an SEO foundation that keeps working.
Why Cosmetic Dentistry Is a Unique Lead Generation Challenge
Cosmetic dental procedures are elective. No one is forced to get veneers. That changes everything about how patients shop for a cosmetic dentist — and how you need to market to them.
Here's what we've observed after years of working with cosmetic dental practices:
Patients research extensively before calling. They're comparing practices for weeks. They're looking at your before-and-after gallery, reading your Google reviews, watching any videos you have, and getting a feel for who you are. The practice that shows up throughout that research journey — not just at the moment of the search — wins the consultation.
Trust is the only conversion lever. Cosmetic dentistry is personal. A patient is agreeing to change their smile — something they see every time they look in a mirror. Before they book, they need to feel certain about your skill, your aesthetic judgment, and your bedside manner. Your website and your content need to communicate all three before anyone speaks to you.
The before-and-after gallery is your most important sales asset. Not your credentials. Not your equipment. Your results. Patients want to see exactly what you can do with someone who had their specific problem. A gallery organized by procedure, featuring real patient work, is the single thing that converts browsers into callers more than anything else.
Reviews determine whether patients choose you or scroll past. A cosmetic dentist with 150 Google reviews at 4.9 stars will beat a better dentist with 18 reviews at 4.7 — every time. Not because the patients know you're better. Because 150 reviews tells them other people trusted you and it worked out.
What We Do for Cosmetic Dental Practices
A Website That Sells You
Your website is your most important marketing asset. When a patient lands on it, they're asking one question: Can I trust this person with my smile?
Everything we build answers that question. We design fast, mobile-first websites with your photography front and center, your before-and-after gallery organized by procedure, your credentials and associations displayed prominently, and clear calls-to-action that make it effortless to book a consultation.
We build on Next.js — not WordPress templates. Our sites load in under one second on mobile, which matters both for user experience and for Google rankings. A slow site loses patients and rankings simultaneously.
SEO That Captures the Right Patients
Not all dental traffic is valuable. Someone searching "how much do veneers cost" is at the beginning of their research. Someone searching "cosmetic dentist in [city] with natural-looking results" is ready to book. We build your SEO to capture both — and everything in between.
This means:
- Procedure-specific pages for veneers, teeth whitening, bonding, Invisalign, and smile makeovers — each optimized for the searches patients actually run
- Location-targeted content for your city and surrounding communities
- Structured data markup so Google and Gemini AI understand exactly what your practice offers and where
- Technical SEO so your site loads fast, indexes properly, and passes Core Web Vitals
Google Business Profile Management
For a cosmetic dental practice, the map pack is where first impressions happen. Your GBP listing is what patients see before they visit your website. We optimize every element — categories, services, photos, posts, Q&A, review responses — and manage it actively so you stay visible in the local 3-pack for your most competitive searches.
Getting You Into AI Search (GEO)
Google Gemini now appears at the top of most dental searches. When a patient asks Gemini "who are the best cosmetic dentists in [city]," the practices Gemini cites get the inquiry — before any blue link is clicked. We structure your content and site architecture to earn those AI citations through authority, not paid placement.
Review Generation
We build systematic review request programs: SMS flows, follow-up sequences, and front-desk processes that make getting a 5-star review as routine as confirming the next appointment. The goal: a steady stream of new reviews that grows your rating and your rankings month over month.
What Cosmetic Dental Patients Search For
We target your SEO across the full patient research journey:
| Stage | What They Search |
|---|---|
| Early research | "how much do veneers cost," "what is dental bonding," "Invisalign vs braces" |
| Comparison | "best cosmetic dentist in [city]," "top-rated cosmetic dentist near me" |
| Ready to book | "cosmetic dentist [city] appointment," "veneer consultation near me" |
| Validation | "[your name] reviews," "cosmetic dentist [city] reviews" |
A well-built SEO campaign captures all four stages. Patients who find you during early research are far more likely to choose you when they're ready to book — because they've already spent time on your site and trust your expertise.
Our Model
We don't charge a flat monthly retainer regardless of results. We invest in your campaign and earn a percentage of the new patient revenue we generate. Everything is tracked through Despora.ai — every call, every form submission, every consultation booked — and you see all of it in real time.
Ready to talk? Contact us or call (971) 248-0953.